It’s not hard to see why social – and traditional – media commentators were quick to brand the United Airlines incident of forcible removal of a passenger a “PR disaster”. It’s not the first or last time that PR professionals appear to be held responsible. But let’s not forget, this was not some ill-advised marketing campaign (Kendal Jenner for Pepsi, anyone?) or PR spin that spun out of control. This was a corporate disaster that is the story that just keeps on giving. Such little regard for paying customers is not something that a bit of PR will even sort. Whilst PR didn’t cause the problems, your heart goes out to the team trying to recover the situation now.
It’s been another bad week for PR…..

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