It’s been another bad week for PR…..

It’s not hard to see why social – and traditional – media commentators were quick to brand the United Airlines incident of forcible removal of a passenger a “PR disaster”.  It’s not the first or last time that PR professionals appear to be held responsible.  But let’s not forget, this was not some ill-advised marketing campaign (Kendal Jenner for Pepsi, anyone?) or PR spin that spun out of control.  This was a corporate disaster that is the story that just keeps on giving. Such little regard for paying customers is not something that a bit of PR will even sort.  Whilst PR didn’t cause the problems, your heart goes out to the team trying to recover the situation now.

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